Diva Event Checklist for Venues

4 weeks prior to The Diva Event:

• Request marketing flyer from Thrift Talk Diva, LLC (Jennifer – jseeleyconsulting@gmail.com)
• Print, and then display a stack of flyers on counter registers, entry doors, and strategic spots within your stores.
• If you have requested to have a complimentary copy of Tossed & Found for display purposes, please prominently display the book along with the event flyers at each checkout counter.
• Post events on various online event calendars
• Send (provided) press releases to all media outlets in your area
  o   Newspapers
  o   Magazines
  o   Radio Stations
  o   Television Stations (Local/cable)
  o   Blog Talk Radio and Podcasting
• If you are putting on a Frugal Fashion Show, pull outfits for the following categories:
  o   Coffee Comfy Sleepwear
  o   Dynamic Daywear
  o   Exciting Evening Wear
  o   Warm & Wooly Outerwear OR Cool & Chic Summer wear
  o   Cruisewear
• Line up models (When working with amateur models, we suggest they wear no more than two outfits per show)

2 weeks prior to event:

• Send invitations to your customers/mailing list
• Train staff to place flyers in every bag and talk up the event
• Post the event on Social Media sites daily (Face Book, LinkedIn and Twitter)
• Post flyers at local businesses o   Coffee Comfy Sleepwear
  o   Coffee Shops
  o   Restaurants
  o   Real Estate Offices
  o   Grocery Stores
  o   Hair & Nail salons
  o   Massage & Fitness Centers
• Decide on and order refreshments for your event
• Provide Thrift Talk Diva (Jennifer – jseeleyconsulting@gmail.com)) with a photo of you or your storefront to be used on the Thrift Talk Diva website

1 week prior to event:

• Let Thrift Talk Diva know the number of registrants
• Send reminder press releases to media outlets in your area
• Continue daily Social Media blast
• If holding a fahion show:
  o   Let Thrift Talk Diva (Jennifer) know how many models you will be using
  o   Provide a description of each outfit and total cost of each outfit

3 days before the event:

• Send a reminder to your customer/mailing list about the event
• Provide enough seating for pre-registered guests
• Secure tables for food and drink area
• Provide Thrift Talk Diva with 3 tables

1 day before the event:

• Let Thrift Talk Diva know final count
• Arrange for models to arrive 1 hour prior to the event
• Continue to remind customers of the event at check-out
• Purchase or bring in refreshments and beverages

Day of the event:

• Provide a blank wall or screen for Barb to project her PPT
• Remind customers of the event when they check-out
• Arrange for staff to arrive 1 hour prior to the event to prepare and greet attendees